The Program

We are still busy with drafting up the program. However, we do already know pretty sure that this program will be awesome. If you are up for new frontend tech, Reacticon is going to be for you!

  Join the conference on Slack     YouTube livestream

Reacticon v4 program

Monday, 11 October 2021

Magento Luma & Vue Storefront

13:00 GMT
Jisse Reitsma (Yireo)
Opening of Reacticon 4
13:15 GMT
Roy Duineveld (JustBetter)
Rapidez: a headless Magento frontend built with Laravel
14:00 GMT
Jisse Reitsma (Yireo)
Optimizing Luma the best that you can
14:45 GMT
Filip Rakowski (Vue Storefront)
TBD (Vue Storefront 2)
15:30 GMT
Filip Rakowski (Vue Storefront)
TBD (Vue Storefront 2 and Magento)
16:15 GMT
Peter Jaap Blaakmeer (Elgentos)
Cypress for Magento 2
17:00 GMT
Bartek Igielski (
Alpaca Next
17:45 GMT
Travis Bernard (ShipperHQ)
Build for your client and for yourself, not for your platform

Tuesday, 12 October 2021

Shopware 6 Frontending

14:00 GMT
Ben Marks (Shopware)
Jisse Reitsma (Yireo)
From Magento to Shopware (opening)
14:30 GMT
Dominic Klein (Shopware)
Shopware PWA as a platform and beyond the Storefront
15:15 GMT
Christian Dangl (dasistweb)
Rock-Solid CI/CD Pipelines for your Shopware Plugins
16:00 GMT
Björn Meyer (Flagbit)
A Tailwind theme for Shopware
16:45 GMT
Jisse Reitsma (Yireo)
Creating supercharged Shopping Experiences in Shopware PWA
17:30 GMT
Ramona Schwering (Shopware)
End-To-End Testing as it should be - An introduction to Cypress

Wednesday, 13 October 2021

Magento PWA Studio

15:00 GMT
Dave Macaulay (Adobe)
Olena Tkacheva (Adobe)
Jisse Reitsma (Yireo)
Opening with a traditional coffee & talk
15:45 GMT
Lars Roettig (TechDivision)
Analyzing Web performance issues for React applications
16:30 GMT
Jimmy Sanford (Adobe)
Bringing Themes to PWA Studio
17:15 GMT
Chris Brabender (Absolunet)
Simplifying targetables
18:00 GMT
Eric Erway (Adobe)
Jordan Eisenburger (Adobe)
Dave Macaulay (Adobe)
Olena Tkacheva (Adobe)
Jisse Reitsma (Yireo)
Panel discussion: What is next?

Thursday, 14 October 2021

Magento Hyva Themes

13:00 GMT
Willem Wigman (Hyvä)
Jisse Reitsma (Yireo)
One year in review & How to pronounce Hyvä (opening)
13:45 GMT
Vinai Kopp (Hyvä)
Integrating the Tailwind JIT compiler in the Magento admin for fun and profit
14:30 GMT
Fabian Schmengler (integer_net)
Rajeev Tomy (integer_net)
The new React checkout for Hyvä
15:15 GMT
John Hughes (Fisheye Media)
Integrating PageBuilder and Hyvä
16:00 GMT
Sean van Zuidam (Fylgja)
Adding CSS frameworks like Fylgja to Hyvä
16:45 GMT
Willem Poortman (Hyvä)
An exciting new technology that Willem has been working on
17:30 GMT
Vinai Kopp (Hyvä)
Willem Wigman (Hyvä)
Willem Poortman (Hyvä)
Jisse Reitsma (Yireo)
Panel discussion about this new technology
18:15 GMT
Willem Wigman (Hyvä)
Willem Poortman (Hyvä)
Hyvä Product updates and roadmap (surprises!)
19:00 GMT
Willem Wigman (Hyvä)
Jisse Reitsma (Yireo)
Closing notes for contemplation

Here is what you will learn

Reacticon is going to offer you the following awesomeness


Tailwind CSS is suddenly everywhere: Hyvä Themes is based on it, PWA Studio is working on compatibility and the Shopware 6 community has developed a theme as well. Tailwind stands for quick templating and great speed.


This tiny little JS framework makes it possible to add little JS effects to a server-side-rendered HTML page (like with PHP). It is often combined with Tailwind CSS, for performance reasons, but deserves its own spot in the Wall of Awesome Web Tools.


React forms the foundation for Magento PWA Studio and gives Reacticon its name: It stands at the base of all that is discussed during this conference. Together with React, you'll also hear about Redux, routing, JSX and other fundamental React concepts.


While React is the base for many PWA providers for Magento, Vue is not to be underestimated. It is the base for Vue Storefront, but it quickly also becomes a strategy for agencies building their own solution. And with reason, Vue is just as good as an alternative to traditional frontends as React is.


When you professionalize your frontend development, end-to-end tests should be part of that. And amongst all E2E testing suites, Cypress is nowadays the most popular, for good reason: Its Node usage makes it easily configurable and its speed is awesome.


Not only does JavaScript change the game on the frontend, there's also numerous opportunities when a Node middleware between e-commerce app and user is created: Caching in ElasticSearch, Server Side Rendering tasks, but also different connectors for different backend systems. Thanks to Node middleware, the choice becomes even wider.

  Join the conference on Slack

Reacticon v2 soundtrack

  • Blade Runner soundtrack - Wallace
  • Smashing Pumpkins -The beginning is the end
  • Bennie Hill - Main tune
  • Ice JJ Fish - On the floor
  • Weird Al Yankovic - White and nerdy
  • NAS - The message
  • Payback soundtrack - Chris Boardman
  • Weird Al Yankovic - Amish paradise
  • Rammstein - Mutter (cover by Polina Poliakova)
  • Marvin Gaye - Let's get it on
  • Aloe Blacc - Ticking bomb
  • George Benson - Give me the night
  • Bobby Womack - Across 110th street
  • Foo Fighters - Everlong(acoustic)
  • Shivaree - Good night moon
  • Depeche Mode - Home
  • Lauri Ylonen - Heavy

Reacticon v3 soundtrack

  • After Corona Virus - DJ DENZ The Rooster
  • A Prayer for George - Matt Large
  • BackDrop - 91nova
  • Bliss - Gregory David
  • Buttersquash - Guustavv
  • Chasing the Truth - Dream Cave
  • City of Sin - Nbhd Nick
  • CRASHPLAY (Instrumental Version) - PinkLooksWhite
  • Crispy - Timothy Infinite
  • Derail - Yellowbase
  • Destiny Promise - Jon Bjork
  • Elastic Powers - Dream Cave
  • First on the Scene - Dream Cave
  • Hidden Enigma - Dream Cave
  • Hidden Minds - Marten Moses
  • Just a Shadow - 91nova
  • Kebnekaise - Czar Donic
  • Last Call to Jordan - Sight of Wonders
  • Lazily - 91nova
  • Letters & Requests - Esme Cruz
  • Little Candle - Dylan Sitts
  • Materia - Ocean Jams
  • NAPALM - PinkLooksWhite
  • Noose - Gabe Nandez
  • Olive Branch - Gregory David
  • Pinwheel - [ocean jams]
  • Private Firm - Dream Cave
  • Problems (Instrumental Version) - Gabe Nandez
  • Rivulet - 91nova
  • Shapes on the Wind - Deskant
  • Sleepover - Timothy Infinite
  • Snack Bar - Jobii
  • Socialite - Jontha Links
  • Steak Frites - Dylan Sitts
  • Take Out - Sarah, the Illstrumentalist
  • The Songs We Sang - Colton Walls
  • Transients - [ocean jams]
  • Tribes of Fortune - Trailer Worx
  • Tropic Heat - Tiki Tiki
  • Warm Waters - Guustavv
  • Water Balloon Fights - 91nova
  • Wiseman - Jobii
Downloaded through Epidemic Sound

Reacticon v3 (October 2020)

Filip Rakowski
Vue Storefront Next, making eCommerce enjoyable again
Lars Roettig
Magento PWA Studio extensibility
James Zetlen
Eric Erway
Coffee (or tea or beer) with Eric
Krzysztof Jaworski
Custom React checkout

Previous Reacticon v2 talks

On October 4th, 2018, the second Reacticon took place: It was better organized than the first version, with various in-depth talks and announcements. Here are some links to the presentations that were given. Perhaps you can put it to good use.

Pierre Martin
live coding
Filip Rakowski
Mateusz Wozniak

Previous Reacticon v1 talks

On March 16th, 2018, the first Reacticon took place: It was different, it was stubborn, it was a blast. Here are some links to the presentations that were given. Perhaps you can put it to good use.

James Zetlen
PWA ethical questions
Bartek Igielski (Snowdog)
Jamie Marie Schouren & Michal Wujas
GraphQL (large download)